Over on LinkedIn Pauline wrote about why she joined cBrain:

Over the last few months I've been working with multiple companies helping them with all kinds of things; G-Cloud submissions, scoping out the opportunity for US tech companies in UK public sector, providing consultancy around commercial models and helping to set up a partner channel.

Besides being in control of where and when you work, the joy of working on a freelance, short burst engagement basis is that you get exposed to all kinds of organisations and the different challenges and cultures each of them has. It's also made me realise how much I missed working with government. Most of the work I've done has come via my network of connections working in and around government which I built during my time running public sector sales at Huddle and more recently running the central government business for Microsoft. One organisation I have decided to stay working with a little longer than usual is a Danish company called cBrain.

I came across cBrain through David Cotterill (ex DWP and GDS) who joined them and I had been aware that there was some noise building around cBrain for some time. They recently recruited Aaron Snow and Greg Godbout, co-founders of 18F (18F are the US-equivalent of GDS). I've worked with public sector customers for many years and cBrain have an exciting proposition so the opportunity to work with them to bring cBrain to the UK government market seemed like a great fit.

One thing really resonated with me when I started to look at what cBrain were doing; their service is built specifically for government. They've looked carefully at what government organisations need from a digital public administration platform and developed a service called F2 that meets those needs. Government has very specific requirements around processes that don't exist in the vast majority of private sector organisations and F2 supports the processes that need to be followed. I also agree with their view that front-end digitisation doesn't improve productivity. Digital transformation has to go further to include backend automation, digital collaboration and data-driven improvements. In fact, digital transformation should start with the process, not the front end.

cBrain is an exciting company to be around. They have had some great success in Denmark with many Danish ministries, government agencies and municipalities implementing F2 to increase efficiency, work transparency and employee satisfaction. 

One of the things I'm keen to do is organise an event at the Danish Embassy in London towards the end of June. We're going to bring a senior exec from the Danish Government over to talk to UK government organisations about their use of cBrain, the business benefits they've seen as a result and how they do digital in Denmark. If you work in government and you'd like to hear more, let me know.

Lastly, if you're a sales person, never underestimate the importance of maintaining positive relationships with customers as part of your career development. For me, this isn't the first time a customer has turned colleague and I'm sure it won't be the last!

Pauline Yau